Carnival Cruise Lines began a referral program where travelers could refer friends and receive benefits. They needed an online tool that was easy to use and understand, that enabled current travelers to quickly give referrals or redeem previous referrals. Carnival also needed to record all entries and send confirmation to the traveler.
This was a very quick turn deadline with minimal requirements documentation. Initial steps were to assemble a team of account reps, UX, a project manager, developer and designer and de-brief on the client ask and assess tasks and timelines. This project duration was approximately 3 weeks from kick-off to launch. Because of this quick-turn deadline, the entire process was highly collaborative with daily communication on progress and tasks.
With no site architecture in place, I was able to process the task of the user and begin wireframing the architecture and UI. To best provide an architectural framework to our development and database teams, I sketched a rough user-flow that enabled those teams to start setting up the framework for the backend.
I decided the simplest solution was an entry page that gave the user the option to refer or redeem and subsequently directed them down the appropriate path.
Once a basic flow was established, I began wireframing the UI and experience to enable the design team to take it and immediately implement into a final design.
Wireframes were handed off to design and development and final creative was developed reflecting the rich Carnival brand. The team also designed all follow-up emails and the database team created systems to collect and send the client user input data. Design and development collaborated in an iterative fashion to ensure the deadline would be hit.
The site went live and the referral program is a popular success.