My UX Philosophy

Below are various opinions and thoughts that encapsulate my UX philosophy.

From point of engagement to completion of task, the user experience is defined as what the user sees and interacts with and the accompanying experience doing so online, offline and combinations thereof.

A UXD can look at the big picture and understand the best scenarios to drive success through design, content, and development.

Regarding conversion design, UX is a facilitation and funnel to conversion. Well-planned and executed UXD can provide significant lift in conversions. As user models change, UX touches all POCs and delivers a seamless and enabling interaction with the customer.

The art and science of UXD is dependent on:

  • Cognitive psychology principals, specifically perceptual psychology (the study of mental processes and perception)
  • Affordances/signifiers: the suggested interaction potential of an element
  • Meaningful and valuable copy
  • Analytics
  • Previous knowledge from similar experiences
  • Current knowledge from live projects (including testing data, usability studies if applicable)
  • Careful use of best practices
  • Luck

The role of UX is not to make the complicated simple, but to make the complicated intuitive and usable. UX is often unnoticed (seamless) when it succeeds, but is noticed when it doesn’t.

Innovation lurks behind “standards” and “best practices.”